What is website marketing?

Website Marketing means different things to different people. The comprehensive professional approach of Eclipse Web Design Studio Pattaya Thailand includes all of the following strategies and techniques:

• Evaluate present website
• Research your industry and relevant keywords
• Recommend purchase of relevant domain names
• Building marketing website's and possibly blog's consisting of articles and keywords promoting your primary corporate website
• Implementing more appropriate page titles, keywords, meta names, description and search engine friendly URL's
• Rewriting and prioritising text on site according to research
• Create Site Map
• Submitting site to search engines and directories (google, yahoo, msn, aol, ask.com, alltheweb, alexa etc.)
• Generating Interactive PR (writing and distributing articles that are Internet newsworthy on other website's, online editions of newspapers, journals, media and blog's, local media such as Pattaya TImes, Pattaya People, Bangkok Post
• Managing (PPC) pay per click advertising (Google/ Yahoo/ Overture/ Superpages etc.)
• Linking from other sites (increasing page rank according to the search engines)
• Optimise each business critical Web page of the OrganizationNameURL.com Website up to the number of pages determined by our scope of work.
• Optimise so that lower-level (very specific) Web pages can be “crawled” by search engines and indexed by directories
• Generate search results within the first page of search engine and directory results
• Increase the number of search engines and directories in which the OrganizationNameURL.com Website is listed
• Broaden the amount of links to the OrganizationNameURL.com Website on other strategically appropriate Website's
• Improve upon the current search rankings of the OrganizationNameURL.com Website
• Allow search engines to more easily “crawl” the entire OrganizationNameURL.com Website
• Implement “user-friendly” URL’s
• Analyse current use of keywords and keyword phrases and develop a comprehensive list of thoroughly researched keywords and keyword phrases
• Analyse current use of Meta titles, alt-image text tags, keywords and descriptions and develop a unique feature set of Meta titles, alt-image text tags, keywords, and descriptions for each Web page
• Create hyperlinks and Meta tags that will better allow more Web pages to be “crawled” by search engines, thus allowing more pages to be indexed
• Supply direct feeds of all Web pages to the major search engines
• Create compelling registries with all of the major directories
• Provide consulting to improve usability
• Increase relevant traffic to the OrganizationNameURL.com Website, which in turn translates to more lead generation (sales)
• Update Site Navigation according to relevant keywords
• Glossary of professional terms (primary and secondary keywords)
• Development of content
• Articles from the associations, staff, management and media
• There should be a page built upon industry related keyword
• Evaluate and consult on site layout & design 
• Implement Full- site Text search capabilities for fast site search
• Implement Email capture
• Develop Newsletters
• Develop Blog(s)
• Analyse Traffic and Statistics (should come from your hosting provider)